Our new logo was created by Fezlab for the 2016 Loft Film Fest. The festival rebranded with the image of a jaguar, honoring the fact that the only jaguar in the US lives in the Tucson area. Named El Jefe by a vote of Tucson school kids and others, the jaguar is one manifestation of what sets Tucson apart. The Loft Film Fest honors the spirit of the jaguar with a celebration of Tucson’s unique multicultural heritage.
There’s only one jaguar in the US, and it lives in Tucson, AZ. There’s only one Loft Film Fest, also unique to Tucson.